Privacy Policy | bigBOX ALLGÄU

Privacy Policy

Privacy Policy
Thank you very much for your interest in our company. Data protection is particularly important to the management of FH Promotions GmbH & Co. KG. The use of the Internet pages of FH Promotions GmbH & Co. KG is in principle possible without any indication of personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.


The processing of personal data, such as the name, address, email address or telephone number of a person concerned, is always carried out in accordance with the General Data Protection Regulation and with the country-specific data protection regulations applicable to FH Promotions GmbH & Co. With this privacy policy, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this privacy policy will inform the persons concerned about their rights.
Being responsible for this website, FH Promotions GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the best possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, each person concerned is free to transmit personal data to us by alternative means, such as telephone.

1. Definitions of Terms
The data protection declaration of FH Promotions GmbH & Co. KG is based on the terms used by the European Directive and Regulatory Body when the General Data Protection Regulation (GDPR) was issued. Our data protection declaration should be easy to read and understandable both for the public and for our customers and business partners.  In order to guarantee this, we will explain the terms used in advance.

We use the following terms in this data protection declaration:

a)    personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter "person concerned").  A natural person shall be considered identifiable if he/she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

b)    person concerned
Person concerned means any identified or identifiable natural person whose personal data are processed by the data controller.

c)    processing
Processing means any operation or set of operations which is carried out with or without the aid of automated processes and which relates to personal data, such as collection, recording, organisation, sorting, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or association, qualification, erasure or destruction.

d)    limitation of processing
Limitation of processing is the marking of stored personal data with the aim of limiting their future processing.

e)    profiling
Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movement of that natural person.

 f)    pseudonymisation
Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific person concerned without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data is not attributed to an identified or identifiable natural person.

g)    data controller
The controller or data controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are laid down by Union law or by the law of the Member States, the controller and/or specific criteria provided by him/her may be designated in accordance with Union law or with the law of the Member States.

h)    processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i)    recipient
The recipient is a natural or legal person, public authority, agency or other body to whom personal data is disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the course of a specific investigation task under Union law or the law of the Member States shall not be considered to be recipients.

j)    third parties
Third party means any natural or legal person, public authority, agency or body other than the person concerned, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or processor.

k)    consent
Consent shall mean any voluntary, informed and unambiguous expression by the person concerned of his or her will in the particular case, in the form of a statement or other unequivocal confirmatory act, indicating that he or she consents to the processing of his or her personal data.

2. Name and Address of the Data Controller
The organisation responsible in the context of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions regarding data protection is:

FH Promotions GmbH & Co. KG
Alpenrosenstraße 1
87435 Kempten (Allgäu)
Germany
tel.: +49 (0) 831 51055 - 1300
email: entertainment@bigboxallgeau.de
website: www.bigboxallgeau.de

3. Cookies
The Internet pages of FH Promotions GmbH & Co. KG use cookies. Cookies are text files which are stored on a computer system via an Internet browser.
Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by its unique cookie ID.

Through the use of cookies, FH Promotions GmbH & Co. KG can provide visitors of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interests of the user. As previously mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programmes. This is possible in all commonly-used Internet browsers.  If the person concerned deactivates the setting of cookies in the Internet browser used, some functions of our website may not be fully available under certain circumstances.

4. Collection of General Data and Information
The website of FH Promotions GmbH & Co. KG collects a series of general data and information each time the website is accessed by a person concerned or an automated system. This general data and information is stored in the log files of the server. What can be recorded is the (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the Internet page from which an accessing system accesses our Internet page (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our Internet page, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.

When using this general data and information, FH Promotions GmbH & Co. KG does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimise the content of our website and the advertising for it, (3) guarantee the long-term functionality of our information technology systems and the technology of our website and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymous data and information is collected by FH Promotions GmbH & Co. KG to evaluate this data statistically and with the aim of increasing data protection and data security in our company, in order to ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by the person concerned.

5. Registration on our Website
The person concerned shall have the possibility to register on the website of the controller by providing personal data. The personal data transmitted to the data controller in this process is determined by the respective input mask used for registration. The personal data entered by the person concerned shall be collected and stored exclusively for internal use by the controller and for our own purposes. The controller may arrange for the data to be disclosed to one or more processors, such as a parcel service, who will also use the personal data solely for internal purposes attributable to the controller.

By registering on the controller's website, the IP address assigned to the person concerned by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored in order to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences. In this respect, the storage of this data is necessary to safeguard the data controller. This data will not be passed on to third parties unless there is a legal obligation to do so or the data is used for criminal prosecution.

The registration of the person concerned with voluntary disclosure of personal data serves the purpose of the data controller to offer the person concerned content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the database of the data controller.

Upon request, the data controller shall provide any person concerned with information on the personal data stored about the person concerned at any time. Furthermore, the data controller shall correct or delete personal data at the request or notice of the person concerned, unless this is contrary to any legal obligation to retain such data. A data protection officer named in this data protection declaration and the entire staff of the data controller is available to the person concerned as contact persons in this context.

6. Subscription to our Newsletter
On the website of FH Promotions GmbH & Co. KG, users may subscribe to our company newsletter. The personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

FH Promotions GmbH & Co. KG informs its customers and business partners about the company's offers by means of a regular newsletter. The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid email address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation email in the double opt-in procedure will be sent to the email address entered for the first time by the person concerned for the purpose of sending the newsletter. This confirmation email is used to prove whether the owner of the email address as the person concerned has authorised receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the email address of a data subject at a later point in time, and therefore serves to legally safeguard the data controller.

The personal data collected as part of a newsletter registration will only be used to send our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the mailing the newsletter, can be revoked at any time. In order to revoke this consent, an appropriate link is included in every newsletter. It is also possible at any time to unsubscribe from the newsletter directly on the website of the data controller or to inform the data controller of this in any other way.

7. Newsletter Tracking
The newsletter of FH Promotions GmbH & Co. KG contains so-called tracking pixels. A pixel-code is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded pixel code, FH Promotions GmbH & Co. KG can detect whether and when an email was opened by the person concerned and which links in the email were accessed by the person concerned.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Persons concerned are entitled at any time to revoke the relevant separate declaration of consent submitted via the double opt-in procedure. After revoking, this personal data will be deleted by the data controller. Unsubscribing from the newsletter means that FH Promotions GmbH & Co. KG automatically interprets this as a revocation.

8. Contacting via the Website
The website of FH Promotions GmbH & Co. KG contains information that allows quick electronic contact with our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address).  If a person concerned contacts the data controller by email or via a contact form, the personal data transmitted by the person concerned is automatically stored. Such personal data transmitted voluntarily by a person concerned to the data controller will be stored for the purposes of processing or contacting the person concerned. This personal data will not be passed on to third parties.

9. Processing and Administrating Reservation Enquiries and Article Sale in the Web Shop
FH Promotions GmbH & Co. KG processes your personal data in the event of reservation enquiries or in the event of a purchase via our web shop for the purpose of processing related contracts. The following legal rules apply:

(a)    For the processing and administration of reservation enquiries and reservations, as well as for the provision of services relating to the accommodation contract including the handling of your hotel stay and the handling of payments (in particular for the tracking of your use of our services (telephone, bar etc.), for the check-in process and administration of access to the rooms) and for the handling of orders in the web shop - legal basis for this is Art. 6 para. 1 S. 1 lit. b) GDPR.

(b)    To fulfil a legal obligation which our company is subject to as the responsible body (e.g. due to registration laws, tax laws, accounting obligations etc.) - legal basis for this is Art. 6 para. 1 S. 1 lit. c) GDPR.  

(c)    Mailing of newsletter including the administration of your subscription to the newsletter - legal basis for this is your consent pursuant to Art. 6 para. 1 S.  lit. a) GDPR. 
Your data will not be forwarded to third parties. If you subscribe to our newsletter, your email address will be sent to our processor CleverReach GmbH & Co. KG, who carries out the newsletter mailing. We process and store your personal data as long as it is necessary for the fulfilment of our contractual and legal obligations. If the data is no longer required for the fulfilment of contractual obligations, they are regularly deleted, unless their temporary further processing is necessary due to commercial and tax retention periods (including the German Commercial Code (HGB), the Tax Code (AO). 

10. Routine Deletion and Blocking of Personal Data
The data controller shall process and store the personal data of the person concerned only for the period of time that is necessary for storage purposes or is stipulated by the European Directive and Regulatory Body or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European Directive and Regulatory Body or another legislator in charge expires, the personal data shall be blocked or deleted routinely and in accordance with the statutory provisions.

11. Rights of the Person Concerned
a)    Right to Confirmation
Every person concerned shall have the right, granted by the European Directive and Regulatory Body, to obtain from the controller confirmation as to whether personal data relating to him or her is being processed. If a person concerned wishes to exercise this right of confirmation, he or she may at any time contact our data protection officer or any other person working with the data controller.

b)    Right of Information
Any person affected by the processing of personal data has the right, granted by the European Directive and Regulatory Body, to obtain at any time, free of charge, from the controller, information on the personal data relating to him which has been stored, including a copy of that information. Furthermore, the European Directive and Regulatory Body have granted the person concerned access to the following information:

  • the purpose of the processing
  • the categories of personal data processed
  • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right to rectify or erase personal data relating to him or her or to limit the processing carried out by the controller or of a right to object to such processing
  • the existence of a right of appeal to a supervisory authority
  • if the personal data are not collected from the person concerned: all available information about the origin of the data
  • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information on the logic involved, as well as the scope and intended impact of such processing on the person concerned

The person concerned also has the right to know whether personal data has been transferred to a third country or to an international organisation. In this case, the person concerned shall have the right to obtain information on the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right of confirmation, he or she may at any time contact our data protection officer or any other person working with the data controller.

c)    Right of Rectification
Any person concerned with the processing of personal data has the right, granted by the European Directive and Regulatory Body, to request the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the person concerned shall have the right, under consideration of the purpose of processing, to request the completion of incomplete personal data, also by means of a supplementary statement.
If a data subject wishes to exercise this right of confirmation, he or she may at any time contact our data protection officer or any other person working with the data controller.

d)    Right to Cancellation (Right to be forgotten)
Any person concerned with the processing of personal data shall have the right, granted by the European Directive and Regulatory Body, to require the controller to delete without delay personal data about him or her which is subject to one of the following conditions and to the extent that the processing is not necessary:

  • The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
  • The person concerned withdraws his/her consent on which the processing was based pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR and there is no other legal basis for the processing.
  • The person concerned objects to the processing under Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing, or the person concerned objects to the processing under Art. 21 para. 2 GDPR.
  • The personal data has been processed unlawfully.
  • The deletion of personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the controller is subject.
  • The personal data has been collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.

If one of the above-mentioned reasons applies and a person concerned requests the deletion of personal data stored at FH Promotions GmbH & Co. KG, the person can contact our data protection officer or another employee of the data controller at any time. The data protection officer of FH Promotions GmbH & Co. KG or another employee will ensure that the request for deletion is complied with immediately.

If the personal data was collected by FH Promotions GmbH & Co. KG and our company is obliged to delete the personal data in accordance with Art. 17 para. 1 GDPR, FH Promotions GmbH & Co. KG, taking into account the available technology and implementation costs, takes appropriate measures, including technical measures, to inform other data controllers who process the published personal data, that the person concerned has requested these other data controllers to delete all links to this personal data or copies or replications of this personal data, insofar as the processing is not necessary. The data protection officer of FH Promotions GmbH & Co. KG or another employee will take the necessary steps as is required in each case.

e)    Right to Limitation of Processing
Any person concerned with the processing of personal data has the right, granted by the European Directive and Regulatory Body, to request the controller to limit the processing if one of the following conditions is met:

  • The accuracy of the personal data is contested by the person concerned for a period of time which allows the controller to verify the accuracy of the personal data.
  • The processing is unlawful the person concerned rejects the personal data to be deleted and instead requests the restriction of the use of the personal data.
  • The controller no longer needs the personal data for the purposes of processing, but the person concerned needs them for the assertion, exercise or defence of legal rights.
  • The person concerned has lodged an objection to the processing pursuant to art. 21 para. 1 GDPR, and it is not yet clear whether the legitimate reasons of the data controller outweigh those of the person concerned.

If one of the above-mentioned reasons applies and a person concerned requests the deletion of personal data stored at FH Promotions GmbH & Co. KG, the person can contact our data protection officer or another employee of the data controller at any time. The data protection officer of FH Promotions GmbH & Co. KG or another employee will cause the processing to be restricted.

f)    Right to Data Transferability
Any person concerned with the processing of personal data has the right, granted by the European Directive and Regulatory Body, to obtain personal data concerning him or her which has been provided by the person concerned to a controller, in a structured, common and machine-readable format. In addition, he or she has the right to communicate this data to another controller without being obstructed by the controller to whom the personal data has been submitted, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority entrusted to the controller.

Furthermore, when exercising his right to data transferability pursuant to art. 20 para. 1 GDPR, the person concerned shall have the right to obtain that the personal data be transferred directly from one data controller to another data controller insofar as this is technically feasible and insofar as this does not impair the rights and freedoms of other persons.
In order to assert the right to data transferability, the person concerned may contact the FH Promotions GmbH & Co. KG or another employee at any time.

g)    Right of Objection
Any person concerned with the processing of personal data has the right, granted by the European Directive and Regulatory Body, to object at any time, for reasons related to his/her particular situation, to the processing of personal data concerning him/her on the basis of Art. 6 para. 1 letter e or f of the GDPR. This also applies to profiling based on these provisions.

FH Promotions GmbH & Co. KG will no longer process the personal data in the event of objection, unless we can submit compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves the assertion, exercise or defence of legal claims.

If FH Promotions GmbH & Co. KG processes personal data for the purpose of direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling as far as it is related to such direct advertising. If the person concerned objects to the processing for purposes of direct advertising by FH Promotions GmbH & Co. KG, FH Promotions GmbH & Co. KG will no longer process the personal data for these purposes.

In addition, the person concerned has the right, for reasons arising from his/her particular situation, to object to the processing of personal data concerning him/her, which is carried out at FH Promotions GmbH & Co. KG for scientific or historical research purposes or for statistical purposes pursuant to art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task in the public interest.

In order to exercise the right to object, the person concerned may contact the data protection officer or another employee at FH Promotions GmbH & Co. KG. The person concerned is free to exercise his or her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures in which technical specifications are used.

h)    Automated Case-by-Case Decisions including Profiling
Any person concerned with the processing of personal data has the right under the European Directive and Regulatory Body not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects upon him or her or significantly affects him or her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the person concerned and the data controller, or (2) is authorised by Union or national law or by the Member States to which the data controller is subject and which provides for adequate measures to safeguard the rights and freedoms and the legitimate interests of the person concerned, or (3) is taken with the express consent of the person concerned.

If the decision (1) is necessary for the conclusion or performance of a contract between the person concerned and the responsible person or (2) is made with the express consent of the person concerned, FH Promotions GmbH & Co. KG takes appropriate measures to protect the rights and freedoms as well as the legitimate interests of the person concerned, including at least the right to obtain the intervention of a person on the part of the person responsible, to state his or her own position and to challenge the decision.
If the person concerned wishes to assert rights with regard to automated decisions, he or she can contact our data protection officer or another employee of the data controller at any time.

i)    Right to revoke Consent under Data Protection Law
Any person concerned with the processing of personal data has the right, granted by the European Directive and Regulatory Body, to revoke consent to the processing of personal data at any time.
If the person concerned wishes to exercise his/her right to withdraw his/her consent, he/she may at any time contact our data protection officer or another employee of the data controller.

12. Privacy Policy regarding the Use of Facebook
The data controller has integrated Facebook components on this website. Facebook is a social network.

A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The organisation responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, if a person concerned lives outside the USA or Canada.

Each time one of the individual pages of this website is accessed, operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Facebook at the same time, Facebook recognizes which specific page of our website the person concerned is visiting each time the person accesses our website and for the entire duration of the person's stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the "like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data.

Facebook receives information through the Facebook component that the person concerned has visited our website whenever the person concerned is logged into Facebook at the same time as accessing our website, whether or not the person clicks on the Facebook component. If the person concerned does not want this information to be transferred to Facebook in this way, he or she can prevent the transfer by logging out of his or her Facebook account before accessing our website.

Facebook's published privacy policy, available at de-de.facebook.com/about/privacy/, discloses Facebook's collection, processing and use of personal information. It also explains which settings Facebook provides to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook, such as the Facebook blocker of the provider Webgraph, which can be obtained at webgraph.com/resources/facebookblocker/ . Such applications can be used by the person concerned to suppress data transmission to Facebook.

13. Privacy Policy regarding the Use of Google AdSense
The data controller has integrated Google AdSense components on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third party sites according to the content of the respective third party sites. Google AdSense allows an interest-related targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to include advertisements on our website. Google AdSense places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The setting of cookies enables Alphabet Inc. to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable it to bill commissions.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programmes.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable a log file recording and a log file analysis, whereby a statistical evaluation can be carried out. Based on the embedded pixel code, Alphabet Inc. can recognize if and when a website was opened by a person concerned and which links were clicked by the person concerned. Tracking pixels are used, among other things, to evaluate the user flow of a website.

Through Google AdSense, personal data and information, including the IP address as well as data and information necessary for the collection and billing of the advertisements displayed, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal information collected by way of this technical process with third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

14. Privacy Policy for Use of Google Analytics (with Anonymisation Function)
The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the compilation, collection and evaluation of data on the behaviour of visitors to Internet pages. A web analysis service collects data on, among other things, from which website a person concerned accesses a website (a so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition "_gat._anonymizeIp" for the web analysis via Google Analytics. This addition is used by Google to shorten and anonymise the IP address of the Internet connection the person concerned uses if access to our Internet pages is from a member state of the European Union or from another state which is part of European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us recording the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The setting of cookies enables Google to analyse the use of our website. Each time you access one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable it to bill commissions.

The cookie is used to store personal information such as the access time, the location from which the access originated and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored and processed by Google in the United States of America. Google may share this personal information collected by way of this technical process with third parties.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google can be deleted at any time via the Internet browser or other software programmes.

Furthermore, it is possible for the person concerned to object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered to be an objection by Google. If the information technology system of the person concerned is later deleted, formatted or reinstalled, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or by another person within his/her sphere of control, the browser add-on may be reinstalled or reactivated.

For more information and to review Google's current privacy policies, please visit www.google.de/intl/de/policies/privacy/ and www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_en/analytics/.

15. Privacy Policy regarding the Use of Google Remarketing
The data controller has integrated Google Remarketing components on this website. Google Remarketing is a Google AdWords feature that enables a company to display advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently to display advertisements of interest to the Internet user.

Google Remarketing services are operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. When cookies are set, Google is able to recognize visitors to our website who subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the person concerned automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or surfing behaviour of the user, which Google uses, among other things, to display advertisements relevant to the interests of the user.

The cookie is used to store personal information, such as the Internet pages visited by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is therefore transmitted to Google in the United States of America. This personal data is stored and processed by Google in the United States of America. Google may share this personal information collected by way of this technical process with third parties.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google can be deleted at any time via the Internet browser or other software programmes.

Furthermore, the person concerned has the opportunity to object to the interest-related advertising by Google. To do this, the person concerned must access the link www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and Google’s current data protection regulations can be retrieved at https://www.google.de/intl/de/policies/privacy/.

16. Privacy Policy regarding the Use of Google+
The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos and network via friendship requests.

Google+ is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google+ obtains information about which specific subpage of our website is visited by the person concerned. More detailed information on Google+ can be found at https://developers.google.com/+/.

If the person concerned is logged into Google+ at the same time, Google+ recognizes which specific page of our website the person concerned is visiting each time the person accesses our website and for the entire duration of the person's stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

If the person concerned activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the person concerned and saves this personal data. Google stores the Google+1 recommendation of the person concerned and makes it publicly available in accordance with the terms and conditions accepted by the person concerned. A Google+1 recommendation made by the person concerned on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the person concerned and the photo stored in this account, in other Google services, such as the search engine results of the Google search engine, the Google account of the person concerned or elsewhere, for example on websites or in connection with advertisements. Google is also able to link a visit to this website with other personal data stored by Google. Google records this personal information for the purpose of improving or optimising Google's various services.

Google receives information via the Google+ button that the person concerned has visited our website whenever he or she is simultaneously logged in to Google+ when visiting our website; this happens whether or not the person concerned clicks the Google+ button.

If the person concerned does not want this information to be transferred to Google in this way, he or she can prevent the transfer by logging out of his or her Google+ account before accessing our website.

Further information and Google’s current data protection regulations can be retrieved at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

17. Privacy Policy regarding the Use of Google AdWords
The data controller has integrated Google AdWords components on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, advertisements are distributed to topic-related Internet pages using an automatic algorithm and taking into account previously defined keywords.

Google AdWords services are operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying advertisements of interest on third-party websites and in the Google search engine results and by displaying third-party advertisements on our website.

f a person concerned accesses our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie becomes invalid after thirty days and does not serve to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, have been visited on our website. The conversion cookie enables both us and Google to track whether a person who accessed our website via an AdWords ad generated a turnover, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create statistics of web site visits. We, in turn, use these statistics of visits to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords campaign and to optimise our AdWords campaigns in the future.  Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the person concerned.

The conversion cookie is used to store personal information, such as the Internet pages visited by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is therefore transmitted to Google in the United States of America. This personal data is stored and processed by Google in the United States of America. Google may share this personal information collected by way of this technical process with third parties.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programmes.

Furthermore, the person concerned has the opportunity to object to the interest-related advertising by Google. To do this, the person concerned must access the link www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and Google’s current data protection regulations can be retrieved at https://www.google.de/intl/de/policies/privacy/.

18. Privacy Policy regarding the Use of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that uses an audiovisual platform allowing users to share photos and videos and also to distribute such data on other social networks.

Instagram services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this Web site is accessed, operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Instagram at the same time, Instagram recognizes which specific page of our website the person concerned is visiting each time the person accesses our website and for the entire duration of the person's stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information transmitted are assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram receives information from the Instagram component that the person concerned has visited our site whenever he/she is logged into Instagram at the same time as he/she visits our site, regardless of whether or not he/she clicks on the Instagram component. If the person concerned does not want this information to be transferred to Instagram in this way, he or she can prevent the transfer by logging out of his or her Instagram account before accessing our website.

Further information and the current data protection regulations of Instagram can be retrieved at help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

19. Privacy Policy regarding the Use of Twitter
The data controller has integrated components of Twitter on this website. Twitter is a multilingual, public microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including those not registered on Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter makes it possible to address a large audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at about.twitter.com/de/resources/buttons. As part of this technical process, Twitter obtains information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged into Twitter at the same time, Twitter recognizes which specific page of our website the person concerned is visiting each time the person accesses our website and for the entire duration of the person's stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Twitter buttons integrated on our website, the data and information transmitted are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter receives information from the Twitter component that the person concerned has visited our site whenever he/she is logged into Twitter at the same time as he/she visits our site, regardless of whether or not he/she clicks on the Twitter component. If the person concerned does not want this information to be transferred to Twitter in this way, he or she can prevent the transfer by logging out of his or her Twitter account before accessing our website.
The current Twitter privacy policy can be found at https://twitter.com/privacy?lang=en.

20. Privacy Policy regarding the Use of YouTube
The data controller has integrated components of YouTube on this website. YouTube is an Internet video portal that enables video publishers to upload video clips and to make these available to other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos; for this reason, complete film and television broadcast, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a YouTube component (YouTube video) has been integrated into one of the individual pages of this website, which is operated by the data controller, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube is available at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google obtain information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned

YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged on to YouTube at the same time when accessing our website; this occurs regardless of whether the person concerned clicks on a YouTube video or not. If the person concerned does not want this information to be transferred to YouTube and Google in this way, he or she can prevent the transfer by logging out of his or her YouTube account before accessing our website.

The data protection regulations published by YouTube, which can be accessed at www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data byYouTube and Google.

21. Setting up a User Account via Facebook, Google+ or Twitter
You can open a new account using your Facebook, Google+, or Twitter account. This will allow us to access to your public profile and your email address. We use this information to create, complete or update your account and then make it available to you. 

22. Legal Basis for the Processing
Art. 6 I lit. a GDPR serves our company as a legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract of which the person concerned is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same shall apply to such processing operations which are necessary for the implementation of pre-contractual measures, for example in case of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the person concerned or another natural person. This would be the case, for example, if a visitor to our site were injured and his name, age, health insurance information or other vital information would have to be disclosed to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR.  Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the person concerned do not predominate. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the person concerned is a customer of the data controller (recital 47 sentence 2 GDPR). 

23. Legitimate Interests in the Processing pursued by the Controller or a Third Party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business for the benefit of all our employees and shareholders.

24. Duration for which the personal Data are stored
The criterion for the duration of the storage of personal data is the respective legal retention period. After this period has expired, the corresponding data will be routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.

25. Legal or contractual Provisions on the Provision of personal Data; Requirement for the Conclusion of the Contract; Obligation of the Person concerned to provide the personal Data; possible Consequences of not providing the Data
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a person concerned makes personal data available to us which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide personal data would mean that the contract could not be concluded with the person concerned. Before the person concerned provides personal data, he or she must contact our data protection officer. Our data protection officer informs the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data and what consequences the non-availability of the personal data would have. 

26. Existence of automated Decision-Making
Being a responsible company, we refrain from automatic decision-making or profiling.